We are seeking a hands-on Paid Social Media Marketing Specialist to plan, execute, and optimize paid social campaigns across major platforms, with a strong emphasis on LinkedIn advertising. This role combines paid media expertise with content creation, project management, and performance analysis to drive marketing results across social and web channels.

Key Responsibilities:

• Plan, execute, and optimize paid social media campaigns, with a primary focus on LinkedIn
• Manage social media posting, community engagement, and audience response
• Recommend strategy adjustments based on performance metrics and industry trends
• Write platform-optimized copy, headlines, and video descriptions
• Support employee advocacy programs and internal content distribution
• Develop and maintain web pages, ensuring SEO and design best practices
• Partner with Content and Creative teams to produce social media assets
• Identify and manage influencer partnerships as needed
• Maintain a social media content calendar and manage project timelines
• Track, analyze, and report on campaign performance, optimizing for ROI and engagement
• Deliver regular performance reports and translate insights into strategy recommendations