The Social Media Analyst will own the channel launch end-to-end: defining how the brand shows up in the world. As the primary on-camera talent, you’ll be the recognizable face people associate with the brand – building trust and familiarity through consistent, authentic presence across formats. You’ll conceive, shoot, and edit content yourself, moving quickly from idea to publish, while partnering with our agency team to scale production for bigger campaigns and higher-lift concepts. This role blends strategist and creator. You’ll set the editorial vision and content calendar, but you’ll also be the one on-camera bringing it to life, so you should be as comfortable pitching a content strategy in a room as you are hitting record. Success here means going from zero followers to a channel with real audience traction, a distinct creative voice, and a repeatable content system others can build on as the brand scales.

Responsibilities:

• Partner with creative and strategy teams to ensure real-time insights influence content development, not just reporting or retrospectives
• Proactively identify and execute trendjacking opportunities, determining when and how the brand should participate in moments, memes, or conversations in a way that feels timely, authentic, and on-brand
• Own day-to-day social media engagement while also serving as a hands-on content creator, producing platform-native content across X, Reddit, Discord, TikTok, YouTube, Meta, and emerging channels
• Concept, create, and publish short- and long-form content,including on-camera appearances, voiceovers, and reactive formats aligned to brand tone and cultural moments
• Develop and execute content strategies and editorial calendars, balancing planned campaigns with real-time and trend-driven opportunities