We are looking for a highly analytical data analyst with experience in organic search and SEO who is a skilled communicator and able to collaborate across multiple teams. A strong understanding of SEO performance metrics, technical SEO data, and reporting methodologies is essential for this role.

Responsibilities:

• Monitor and analyze SEO performance for assigned product lines or business areas, identifying opportunities for organic growth and surfacing anomalies
• Analyze SEO performance data across multiple platforms and 3rd party SEO data sources
• Prepare recurring (weekly, monthly, quarterly) SEO performance reports and translate findings into actionable recommendations for cross-functional partners
• Pull, validate, and synthesize data from multiple sources to support SEO analysis and reporting needs
• Create and maintain dashboards to monitor core SEO KPIs and emerging AI search metrics
• Conduct deep-dive analyses to identify trends, anomalies, and opportunities across traffic, rankings, and technical SEO performance
• Track competitive landscape and conduct market analysis to identify search trends, performance gaps, and opportunities across priority keywords and content areas
• Support forecasting and develop data-driven models to quantify the potential business impact of SEO initiatives, helping inform prioritization and strategic decision-making
• Develop and maintain automated reporting workflows using APIs, SQL, and Python, where applicable
• Assist in the creation of presentations and reporting materials, including PowerPoint decks for stakeholders
• Monitor ongoing site performance across analytics platforms, crawls, alerts, and search tools