We are looking for a highly analytical and execution-focused Senior Product Manager to lead the growth, retention, and lifecycle charter for our SMB/SaaS platform. This role is ideal for someone who thinks like a mini-GM someone who understands merchant behavior deeply, drives engagement through experimentation, and builds scalable lifecycle systems that directly impact revenue and long-term retention.
– You will own the end-to-end merchant experience across app, dashboard, CRM, and lifecycle touchpoints, shaping how merchants activate, engage, grow, and stay retained on the platform.
– This is not a feature-delivery role it is a business-impact role where product decisions directly influence merchant habits, GMV expansion, and long-term platform stickiness.
Key Responsibilities :
Growth & Retention Ownership :
– MTU (Monthly Transacting Users) retention
– GMV depth and repeat usage
– Merchant engagement and lifecycle progression
– Design and execute strategies to improve activation, habit formation, and long-term retention across SMB users.
– Build systems that increase merchant stickiness and platform dependency over time.
Lifecycle & Engagement Products
– Lead the design and optimization of lifecycle journeys including :
– Onboarding and activation
– Feature adoption
– Habit-building flows
– Re-engagement and win-back campaigns
– Build engagement loops using :
– Push notifications
– In-app nudges
– CRM campaigns
– Personalized recommendations
– Behavioral triggers
– Create personalized merchant experiences based on usage patterns, cohorts, and lifecycle stages.
Experimentation & Data-Driven Product Development:
– Drive a strong experimentation culture through :
a. A/B testing
b. Funnel optimization
c. Cohort analysis
d. Behavioral analytics
– Partner closely with analytics and data teams to identify friction points, churn indicators, and growth opportunities.
– Build data-led intervention systems including churn prediction and proactive engagement workflows.
– Translate insights into scalable product improvements and measurable business outcomes.
Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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