Our Client Currently looking for Director of Product Marketing

What You’ll Do
Lead and Scale Product Marketing

• Set the product marketing strategy, priorities, operating rhythm, and quality standards
• Define the team structure and hire, mentor, and develop product marketers
• Create clear ownership across positioning, launches, enablement, pricing, and market intelligence
• Align Product, Sales, Customer Success, Revenue Operations, and Marketing around shared priorities and measures

Shape Product Strategy

• Use customer, usage, market, and competitive signals to influence roadmap decisions
• Connect market dynamics and customer needs to internal product priorities
• Give leadership clear recommendations on workflows, segments, and growth opportunities

Own Positioning and Narrative

• Define differentiated positioning across product lines, customer segments, and channels
• Connect product messaging to AI’s broader Legal AI category narrative
• Translate complex legal and AI capabilities into precise messaging for in-house lawyers
• Maintain consistency across the website, sales materials, product surfaces, and customer education

Product Launch Leadership and Management

• Coordinate cross-functional launch teams, own timelines, and maintain launch plans with milestones, dependencies, decision owners, and readiness criteria
• Define and execute go-to-market strategy, including target segments, positioning, messaging, enablement, channel plans, and launch communications
• Track post-launch adoption, revenue, customer feedback, and funnel performance, then lead reviews and prioritize product and go-to-market improvements

Own Pricing and Packaging

• Lead pricing, packaging, and monetization strategy across product tiers
• Use customer research, usage data, willingness-to-pay analysis, and competitive insight to guide recommendations
• Partner with Product, Finance, Sales, and leadership on pricing and packaging decisions

Equip Sales and Customer Success

• Deliver talk tracks, decks, competitive briefs, objection guidance, and training
• Partner with Sales leadership on deal strategy and positioning
• Maintain current enablement materials for each product tier, segment, and priority workflow
• Measure whether enablement improves confidence, consistency, and win rates

Lead Customer and Market Intelligence

• Run structured customer research and win-loss programs
• Maintain a current view of competitors, category shifts, and buyer expectations
• Turn findings into go-to-market, pricing, roadmap, and deal strategy recommendations

• Are you interested in this position?

   

  Apply by clicking on the “Apply Now” button below!

   

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