Our Client is seeking a Consumer Performance Lead .
Roles and Responsibilities:
E-Commerce Revenue Ownership:
- Own overall digital commerce performance, including revenue, conversion rate, average order value (AOV), and emerging commerce channels
- Develop and execute growth initiatives across merchandising, digital marketing, and user experience
- Monitor business performance and adjust strategies to achieve revenue and profitability goals
Site Experience & Merchandising:
- Lead site merchandising strategy, category organization, product placement, and promotional execution
- Improve product discovery, navigation, and merchandising across all digital customer touchpoints
- Optimize customer journeys using behavioral data and performance insights
- Partner with customer experience teams to improve product detail pages (PDPs), merchandising content, and conversion performance
Content & Digital Experience:
- Oversee homepage, landing page, and category page strategy aligned with commercial and brand priorities
- Collaborate with creative and marketing teams to deliver consistent messaging across digital channels
- Develop content strategies that improve product education, customer engagement, and conversion
Marketing & Traffic Strategy:
- Serve as the primary e-commerce partner for performance marketing, retention marketing, affiliate marketing, and social media teams
- Ensure acquisition campaigns align with merchandising priorities and promotional calendars
- Own landing page strategy and optimization for paid media, affiliate initiatives, product launches, and promotional campaigns
- Partner with internal stakeholders and agency teams to optimize acquisition, retention, and affiliate performance
AI & Emerging Commerce:
- Lead the organization’s AI roadmap for direct-to-consumer commerce
Requirements
E-Commerce Leadership:
- 10+ years of experience in e-commerce, digital marketing, or direct-to-consumer business environments
- Proven success owning and growing digital commerce revenue at scale
Shopify Expertise:
- Deep hands-on experience with Shopify and Shopify Plus environments
Digital Marketing:
- Experience leading or partnering with performance marketing teams across paid media channels, including Google, Meta, programmatic advertising, and affiliate marketing
- Strong understanding of customer acquisition, lifecycle marketing, CRM, and retention strategies
Conversion Optimization:
- Demonstrated success leading A/B testing, experimentation, and conversion rate optimization (CRO) programs
AI & Digital Innovation:
- Practical experience deploying AI solutions within digital commerce environments
- Familiarity with conversational AI, agentic commerce, AI search optimization, and emerging shopping technologies
Core Competencies:
- Strategic thinker with strong execution capabilities
- Revenue-focused mindset with commercial acumen
- Advanced analytical and problem-solving skills
- Expertise in digital merchandising and customer experience optimization
- Excellent cross-functional leadership and stakeholder management
- Strong project management and prioritization abilities
- Outstanding written and verbal communication skills
- AI-fluent with experience leveraging LLMs, prompt engineering, workflow automation, and AI vendor evaluation
- Adaptability within fast-paced, growth-oriented environments
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Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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