Our Client Currently looking for Sr. Manager, Marketing Operations and Insight

Key Responsibilities

Marketing Technology & Systems

• End-to-end ownership of the lead capture chain – web forms through to CRM – including scheduled testing, alerting and documented recovery.
• Serve as the primary HubSpot super user – owning day-to-day configuration, workflow automation, lists, templates, and optimization of the platform for the marketing team
• Oversee integrations between marketing, sales, and business systems.
• Ensure data accuracy, governance, and platform performance.
• Evaluate and implement new marketing technologies to improve efficiency.

Account Engagement and Pipeline Contribution

• Develop and maintain lead lifecycle processes, scoring models, and routing workflows.
• Partner with sale and partner teams to improve lead quality and conversion rates.
• Monitor lead flow and identify opportunities to enhance sales and marketing alignment.
• Support pipeline reporting and attribution analysis.

Campaign Operations

• Establish best practices for campaign setup, tracking, UTM governance, and reporting.
• Ensure campaigns are executed accurately and on schedule.
• Support segmentation, targeting, and audience development efforts.

Reporting & Analytics

• Develop dashboards and reports to measure marketing performance.
• Track KPIs including lead generation, MQLs, SQLs, pipeline contribution, revenue attribution, and campaign ROI.
• Provide actionable insights and recommendations to leadership.
• Analyze trends to support forecasting and strategic planning.

Process Improvement

• Create and document scalable marketing processes and workflows.
• Identify opportunities to improve efficiency, automation, and reporting capabilities.
• Develop standardized operating procedures and governance frameworks.
• Support cross-functional initiatives involving marketing, sales, customer success, and operations.

Budget & Vendor Management

• Track marketing budgets and campaign expenditures.
• Manage relationships with marketing technology vendors and agency partners.
• Support contract reviews, renewals, and vendor performance assessments.

• Are you interested in this position?

   

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