Our Client Currently looking for Senior Product Marketing Manager
What You’ll Own
Go-MTo-arket & Product LaunchesÂ
- Define and execute GTM strategies for new features and major product releases
- Partner with Product and Engineering on launch gates, timelines, and readiness criteria
- Develop clear positioning, messaging, and value propositions
- Create launch briefs and align cross-functional teams across Growth, Paid, Lifecycle, and Content
- Ensure launches are measurable, impactful, and optimized post-release
Lifecycle Marketing (LCM)
- Own lifecycle strategy across email, push, and in-app messaging
- Build programs that improve activation, feature adoption, monetization, and retention
- Develop segmentation frameworks and testing roadmaps
- Continuously optimize messaging, timing, and targeting to improve engagement and LTV
- Partner with Analytics to measure cohort performance and downstream impact
In-Product & Web Marketing Optimization
- Optimize in-app marketing placements and website messaging
- Improve conversion flows and feature discovery surfaces
- Ensure consistent, compelling messaging across all customer touchpoints
- Identify friction in funnels and execute experiments to improve CVR
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Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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