Senior Product Manager, Life Insurance & Financial Protection

Manager

Senior Product Manager, Life Insurance & Financial Protection

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  • Date posted
    May 22, 2026
  • Expiration date
    August 22, 2026
  • Application ends
    August 22, 2026

As a Senior Product Manager, you will lead the  Protect – Life Insurance” roadmap, integrating life insurance deeply into our lending and banking ecosystems to create a seamless, high-conversion experience.

What You’ll Do: 

  • Product Experience Master: Own the end-to-end “Quote-to-Purchase” Life Insurance journey and connect this benefit to the holistic SoFi “get your money right” mission.
  • Application UX: Work with data scientists to determine how to streamline the application experience. If we can get a data point from a third-party API (like MVR or Rx history) instead of asking the user, you make that happen.
  • Rapid Experimentation: Run a high-velocity testing roadmap. You’ll test everything from “Life Milestones” UI components to different sequencing of application questions to drive the highest completion rate.
  • Third-Party Orchestration: Manage the technical and business relationships with our carrier partners, to ensure that our API integrations are robust, low-latency, and highly scalable.
  • Product-Led Growth (PLG): Build “viral loops” and referral mechanics. How do we drive awareness and adoption through the financial services productivity loop?
  • Mobile-First, AI-First Innovation: Optimize the experience for mobile devices and leveraging AI to make the experience easier for members (e.g. ensure our document collection / verification experience is easy and best-in-class).
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