Responsibilities

Product Positioning & Messaging

• Develop clear positioning and messaging for AGCX products and platform capabilities.
• Translate complex digital asset and financial products into simple, customer-focused value propositions.
• Develop product messaging for retail, professional and institutional audiences.
• Maintain consistent product narratives across website, campaigns, sales materials and communications.

Go-to-Market

• Develop and execute go-to-market plans for new products, features and services.
• Coordinate product launches across digital, social, email, website and other marketing channels.
• Develop launch briefs, campaign concepts, product announcements and supporting materials.
• Work with internal teams to ensure launch readiness.

Product Content

• Create product pages, feature explainers, FAQs, brochures, presentations and educational content.
• Work with content and creative teams to develop product-led campaigns.
• Ensure product communications are accurate and aligned with approved product functionality.

Market & Customer Insights

• Research competitors, market developments, customer needs and emerging digital asset trends.
• Gather customer and market feedback and translate insights into recommendations for Product and Management.
• Track product adoption and campaign performance.

Cross-functional Coordination

• Work closely with Product to understand product roadmaps and upcoming releases.
• Work with Business Development to support partner and institutional presentations.
• Coordinate with Compliance to ensure marketing communications remain within approved guidelines.
• Work with Social Media and Digital Marketing teams to translate product positioning into campaigns.

Requirements

• Bachelor’s degree in Marketing, Business, Finance, Economics, Communications or a related discipline.
• 3–6 years of experience in product marketing, fintech, financial services, technology, crypto or a related industry.
• Strong understanding of product marketing, positioning and go-to-market strategy.
• Excellent written and verbal communication skills.
• Ability to understand and communicate financial and technology products.
• Strong analytical and research skills.
• Experience working with cross-functional teams.
• Understanding of digital assets, cryptocurrency exchanges and blockchain is strongly preferred.
• Experience in a regulated financial-services environment is advantageous.
• Strong attention to accuracy and ability to work within compliance and approval processes.

Are you interested in this position?

Apply by clicking on the “Apply Now” button below!

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