What You’ll Be Doing

Go-to-Market Support (North America Focus)

  • Support the execution of product marketing initiatives related to our QBO integration, in alignment with agreed global and regional GTM strategies.
  • Develop a strong understanding of customer pain points and use cases within the North American market to inform messaging and positioning.
  • Contribute to the rollout of product launches by preparing content and assets that clearly articulate customer value.

Demand Generation & Funnel Support

  • Partner with Marketing teams to help shape campaign messaging, value propositions, and audience targeting.
  • Create use-case-led narratives and content that support demand generation and conversion.
  • Provide product messaging, market insights, and proof points to support top- and mid-funnel activities.
  • Help maintain and optimise our presence on third-party review platforms (e.g. G2, Capterra).

Free Trial & Conversion Optimisation

  • Collaborate with Digital and PLG teams to support improvements to the free trial experience, including onboarding content and in-app communications.
  • Analyse trial performance data and contribute ideas for messaging or content improvements to support conversion.

Sales & Revenue Enablement

  • Develop and maintain enablement assets such as pitch decks, battle cards, and product collateral.
  • Support trial-to-paid handover through clear, consistent messaging around value and differentiation.
  • Monitor competitor positioning and contribute to regular competitive updates and materials.
  • Assist with maintaining product marketing tools and AI-supported enablement resources.

Qualifications

Who You Are

  • Experience working in a B2B SaaS environment (FinTech experience is a plus).
  • Strong commercial awareness and an ability to connect product capabilities to customer outcomes.
  • Comfortable working hands-on across content creation, messaging, and cross-functional collaboration.
  • Clear, confident communicator with the ability to simplify complex topics.
  • Adaptable and effective in a fast-moving scale-up environment.

Key Requirements

  • Relevant experience in product marketing, demand generation, content, sales, or GTM roles.
  • Strong written and verbal communication skills.
  • Evidence of producing content or materials that support commercial outcomes.
  • Familiarity with the North American market and/or the QuickBooks ecosystem is desirable.

Additional Information

What we offer:

  • Growing international business with 10,000+ subscribers
  • Regular performance-based compensation reviews
  • 26 days paid time off
  • 1 additional day off for your Birthday
  • Remote office assistance
  • Service years recognition financial reward