The Senior Performance Marketing Specialist works independently with excellent organizational skills to manage multiple client accounts simultaneously. You will take ownership of campaign optimization, audience targeting, bidding strategies, and remarketing efforts. Clear and proactive communication is essential for success in this role, as well as a strong command of written and spoken English. You will not be managing a team but will work closely with other departments to align marketing efforts with overall business objectives.

Responsibilities

• Develop, implement, and manage paid search advertising campaigns across Google Ads and Meta Ads platforms.
• Design lead generation strategies specifically tailored for service-based businesses to maximize quality lead volume and conversion rates.
• Set up and maintain Google Ads conversion tracking and Meta Pixel events to accurately measure campaign performance.
• Utilize Google Analytics 4 and Google Tag Manager tools to analyze campaign data and derive actionable insights.
• Optimize campaigns by adjusting bidding strategies, targeting parameters, and ad creatives to improve efficiency and ROI.
• Conduct audience research and apply segmented targeting and remarketing techniques to enhance campaign reach and relevance.
• Manage multiple client accounts simultaneously, ensuring timely delivery of high-quality marketing solutions.
• Monitor campaign budgets and ensure campaigns are running within allocated expenses.
• Collaborate with internal teams to align campaign strategies with client goals and company objectives.
• Communicate proactively and clearly with clients and stakeholders regarding campaign performance, updates, and challenges.
• Maintain attention to detail in campaign setup, execution, and reporting to avoid errors and maximize effectiveness.
• Continuously stay updated with the latest trends, tools, and best practices in digital performance marketing.

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