We’re looking for a strategic, results-oriented marketing leader to drive our marketing engine for SMB and Mid-Market segments across EMEA. This segment represents a massive portion of economic fabric and is a critical driver of ambitions in the region.
This is a senior individual contributor role for someone who thrives at the intersection of strategy, execution, and cross-functional influence. You will translate global priorities into locally resonant programs, ensuring that Stripe’s audiences in the SMB and Mid-Market space have high-quality, insight-driven experiences throughout their lifecycle, from early exploration to long-term partnership.
The ideal candidate is data-driven, has an unbridled passion for working hand-in-hand with regional sales teams to drive successful user outcomes, and is excited about building a high-velocity revenue engine.
Responsibilities
- Define and execute the EMEA marketing strategy for SMB and Mid-Market segments with an emphasis on an Ideal Customer Profiles.
- Own key business and revenue metrics throughout the sales funnel, with a strong emphasis on on accelerating pipeline through upsell and cross sell opportunities
- Collaborate with Partner Marketing to create successful co-selling initiatives that extend our reach within the partner and developer ecosystems
- Develop and execute comprehensive full-funnel marketing plans, partnering with digital marketing and demand generation teams to secure high-value deals.
- Partner closely with Sales leadership to align account plans, ensure disciplined lead follow-up, and establish trust as a strategic partner.
- Collaborate with EMEA demand generation and product marketing to identify, scope, and produce or localize compelling content and marketing assets.
- Track, measure, and communicate program results, continually optimizing for efficiency and scale while seeking to generate new global best practices.
- Innovate ways to educate a diverse range of personas about the value that delivers to businesses.
Who you are
We’re looking for an experienced, creative, and results-oriented leader who understands the diverse needs of businesses and can effectively collaborate with sales leaders to transform business needs into engagement opportunities.
Minimum requirements
- 7+ years of relevant B2B marketing experience in the EMEA technology market, including specific experience with demand generation and field marketing.
- Proven track record of defining and executing B2B marketing strategies that successfully funnel metrics, KPIs, and pipeline generation.
- Strong written and verbal communication skills, with the ability to convey complex topics with simplicity to diverse audiences.
- Strategic mindset with strong analytical capabilities and a data-driven approach to decision-making.
- Deep understanding of full funnel journeys, and marketing technology like Salesforce.
- Experience scaling programs through agency resources and collaborating across key Go To Market stakeholders.
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Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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