Our Client is seeking a Marketing Manager 2, Developer and Scaled Marketing .You will build and activate developer-focused programs while orchestrating digital and demand motions that meet developers wherever they are: in workshops, webinars, ambassador communities, and always-on campaigns. If you are energized by reaching developers at scale, partnering across DevRel, Product Marketing, and Digital Growth, and turning product adoption into a measurable growth engine, this role is for you.
Responsibilities:
- Build and activate developer-focused programs that drive awareness, adoption, and product usage across the region
- Own digital and demand orchestration regionally, ensuring always-on campaigns deliver consistent pipeline and engagement
- Scale developer engagement through webinars, workshops, hackathons, and virtual series that meet developers where they are
- Run signature programs including the Copilot Ambassador Program, local developer activation kits (“in-a-box”), developer workshops and hackathons, and paid and nurture campaigns
- Partner closely with DevRel, Product Marketing, and Digital Growth to align programs to product priorities, audience needs, and regional demand goals
- Localize and activate global campaigns and content to resonate with regional developer communities and priorities
- Drive product adoption and usage growth, developer registrations and engagement, and digitally sourced and influenced pipeline
- Continuously test, measure, and optimize programs to improve reach, conversion, and downstream product impact
Requirements
- 5+ years (Marketing Manager) of B2B marketing experience, with a focus on developer marketing, scaled/digital marketing, or demand generation
- Proven track record of building and scaling programs that drive measurable product adoption, registrations, or pipeline
- Experience marketing to developer audiences and a genuine understanding of how developers learn, evaluate, and adopt tools
- Hands-on experience running digital demand programs, including webinars, nurture campaigns, and paid media
- Experience with community-led growth strategies and developer engagement programs
- Proficiency in marketing analytics and translating data into actionable insights
- Knowledge of demand generation, digital campaigns, and always-on marketing principles
- Strong cross-functional collaboration skills, with experience partnering across DevRel, Product Marketing, and Digital/Growth teams
- Strong verbal and written communication skills, with the ability to craft compelling developer-focused messaging
- Ability to manage multiple programs, work independently, and collaborate cross-functionally
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Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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