We are looking for a Market Research Manager to join the Customer Insights team . This is an exciting time to join the growing collectibles space. This role will serve as the engine behind our understanding of our customers and the card collecting market, moving beyond the “what” is happening to “why” it matters. This is a high-impact role where your analysis of brand health and customer sentiment will directly influence key marketing, product and business decisions.
What You’ll Do:
- End-to-End Research: Independently lead all phases of quantitative/qualitative research, from design, recruitment, fieldwork, moderation and reporting out to key stakeholders.
- Brand Tracking: Own the CSAT and brand health tracking programs, monitoring key metrics like brand/feature awareness, satisfaction and perceptions to key stakeholders.
- Strategic Market Research Studies: Lead custom, primary research like card collecting attitudes & usage studies, concept testing, competitive analyses, churn analyses and more.
- Monitor Industry Trends: Monitor industry trends, product launches, positioning, partnerships, pricing, customer engagement, etc. within the card collecting hobby.
- Collaboration: Partner with cross-functional teams to identify research needs and deliver insights that influence decision-making
Who You Are:
- Research Experience: 5+ years of experience in market research at an agency or client side.
- Strong Quant + Qual Experience: Strong experience in both quant/qual methods, with heavier expertise in surveys (e.g., survey design, sampling, weighting and data processing) and ability to moderate interviews. Experience with MaxDiffs, conjoints, segmentations a plus.
- Technical Proficiency: Experience with survey platforms (Qualtrics, SurveyMonkey, Alchemer, etc.) and familiarity with statistical software (SPSS, DisplayR, Q, etc.)
- Attention to Detail: Ensures good data hygiene when launching surveys or compiling data (for example, when managing survey logic proofing, link testing and QA)
- Analytical Mindset: An ability to look at a dataset and see the narrative, not just the numbers. The ability to interpret complex data and provide actionable insights to tell a strong story.
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Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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