As the Lead Strategist, you will play a crucial role in developing innovative strategies that engage and activate the Pension Solutions market, including DB, PRT, OCIO, LDI and Custody Solutions. You will have the opportunity to provide research-based customer insights and marketing guidance, driving the execution of messaging and content initiatives. This is your chance to be a part of a dynamic team, shaping the future of marketing at Principal Financial Group.

• Develop and maintain innovative, differentiated messaging and content to drive positive prospect and customer demand for our Pension Solution products, services, and strategies.
• Partner with the Segment marketing team to translate business objectives into marketing strategies and core content.
• Cultivate a deep understanding and application of target market research, marketing and competitive trends, market dynamics, and regulations.
• Track, analyze and communicate results. Use results analysis to improve future outcomes and optimize content.
• Provide informal technical and professional mentorship/leadership to team members. Consistently demonstrate and share with team a broad understanding of project impacts across audiences, business lines, and strategies.

Who You Are

• Bachelor’s degree or equivalent
• 10+ years of related work experience
• Advanced understanding of Pension business, products and industry along with understanding of experience with identified audience
• Must have an advanced level of knowledge of the marketing profession and modern marketing strategies
• Strong marketing background in Defined Benefit, LDI, OCIO, Custody solutions
• Experience working with creative agencies to bring your stories to life
• Experience working with enablement, workflow and compliance platforms
• Skilled in writing and telling compelling stories and simplifying technical information
• Both Asset management and Retirement background preferred
• Strong influence and informal leadership skills, with the ability to bring stakeholders together to deliver a consistent message
• Some travel required, including overnight stays

• Are you interested in this position?

   

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