We need one leader who can hold that whole picture strategy, technical SEO, content judgment, GEO (generative engine optimization), and the discipline to ship code themselves supported by two engineers and AI coding tools. No more layers, no more committees, no more freelancer brigades.
What youll own
Organic traffic, leads, demos, and attributed revenue across PlanetSparks entire site footprint (Blogs, New LPs, Worksheets, Resources, Courses, Tutor listings, programmatic city/grade templates).
A 131-item living SEO checklist with daily / weekly / monthly automated audits. You inherit it; you evolve it.
AI-search citation strategy : getting PlanetSpark cited in Google AI Overviews, Perplexity, ChatGPT, and Claude responses for category queries.
Responsibilities
Strategy & ownership
– Define and own the 12-month SEO roadmap across all product surfaces.
– Decide what to publish, what to deprecate, what to consolidate.
– Set the editorial bar and enforce it unflinchingly.
Technical SEO:
– Indexation health : sitemaps, robots, canonicals, soft-404 audits, GSC coverage.
– Schema markup : Article, BlogPosting, FAQPage, LearningResource, Course, Person, ProfilePage, BreadcrumbList, Organization you can write JSON-LD by hand and validate it.
– Core Web Vitals oversight partner with engineers on LCP/INP/CLS budgets per template.
– AI-search hygiene : llms.txt, definitional first paragraphs, sameAs entity linking, structured Q&A, named expert E-E-A-T signals.
Content & editorial:
– Set the editorial standard : every piece needs original data, named coach POV, or proprietary insight no exceptions.
– Commission and edit PlanetSpark Index-style original-data reports (46 per year).
– Build and maintain author hubs (real coach profiles, credentials, photos).
– Audit and consolidate the existing content corpus noindex / merge the bottom 30% over the first 90 days.
Code & engineering:
– Ship merge requests directly for SEO/schema/copy work, using AI coding tools.
– Review your engineers SEO-touching PRs.
– Be the source of truth on schema validation, canonical strategy, and template-level SEO patterns.
Measurement & reporting:
– Weekly : SEO health snapshot (auto-generated, you interpret).
– Monthly : AI-citation audit, brand SERP review, top regressions.
– Quarterly : strategy review to CEO/leadership.
Must-have qualifications :
– 5 to 8 years SEO experience, at least 2 of those leading a team or owning a major sites organic strategy.
– Demonstrated organic growth at a content-heavy or edtech / ecommerce site (please bring metrics : traffic before ? after, revenue impact).
– Technical fluency : read JSX/TypeScript/Python, comfortable with git, has shipped MRs yourself (not just specd them).
– Hands-on with at least one AI coding assistant (Claude Code, Cursor, Copilot, Aider) and used it for production work.
– Schema markup expert can write JSON-LD by hand, validate, and debug.
– Strong editorial voice can identify and rewrite filler, willing to ship 30 great pieces over 300 mediocre ones.
– Working knowledge of Next.js, headless CMS (Strapi or similar), GA4, GSC, Bing Webmaster Tools, PSI / CrUX.
– Track record of AI-search / GEO work, or demonstrated curiosity + early experiments in the space.
Nice-to-haves :
– Education / kids / parenting domain knowledge.
– Experience with programmatic SEO at scale (city subject grade templates).
– Open-source contributions, published SEO writing, or a public portfolio.
– Experience working alongside offshore content / dev teams.
– Comfort presenting to a CEO / board on organic growth.
Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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