The Data Intelligence Lead will be responsible for leading the regional analytics function, with a strong emphasis on commercial impact. The role requires expertise in data analysis, market evaluation, campaign design/ execution and opportunity identification, as well as the ability to initiate new strategies to increase the revenue. The successful candidate will be a fast adopter and initiator, capable of building and managing regional analytics and campaigns to enhance business intelligence.

What you will do

Regional Intelligence & Opportunity Identification

• Build and maintain a deep analytical understanding of your regional markets: active user base, cohort behavior, loan uptake, ARPU/ADPU trends, repayment patterns, and eligibility utilization rates.
• Identify gaps between addressable market size and current penetration product type, customer segment, and geography.
• Benchmark performance across markets within the region to surface best practices and underperforming areas requiring intervention.
• Track market-level signals (subscriber data, macroeconomic indicators, competitor activity) to anticipate shifts in demand or risk.
• Analyze customer behavior and market gaps to recommend new product or pricing suitable for the region
• Work with the Product and Technology teams to input regional requirements into product roadmaps.

CVM Campaign Design & Execution

• Design, build, and own end-to-end CVM campaigns targeting, segmentation, messaging, channel, timing, and offer in close collaboration regional commercial team.
• Drive campaigns aimed at increasing active user share, improving loan frequency, reducing dormancy, and reactivating borrowers.
• Define success metrics and run A/B tests to continuously improve campaign effectiveness.
• Monitor campaign performance in real time, report outcomes against KPIs, and iterate rapidly based on results.
• Manage the campaign calendar across your regional portfolio

Commercial & Stakeholder Support

• Produce regular performance dashboards and narrative reports for internal steak holder covering revenue, disbursements, cohort KPIs, and campaign outcomes.
• Support the regional Commercial teams with data-driven insights during negotiations and strategy.
• Flag underperforming deployments early, diagnose root causes, and propose corrective actions.

What you will bring

• Bachelor s or master s degree in business Analytics, Data Science, Computer Science, Engineering, Statistics, Economics, or a related field.
• 4 6 years in data analytics and CVM experience preferably within fintech, telecom, or banking sectors.

• Hands-on experience designing and executing CVM or upsell/crosssell campaigns, with measurable commercial outcomes.

• Solid understanding of cohort analysis, funnel metrics, customer lifetime value, and campaign attribution.
• Demonstrated ability to identify business opportunities and drive commercial growth through data insights.
• Proficiency in analytics tools (e.g., SQL, Python, R, Tableau, Power BI).

• Are you interested in this position?

   

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