Our client is seeking a Content Audit and Content Optimization Consultant to evaluate, analyze, and elevate the effectiveness, consistency, and usability of content across our digital member ecosystem. Working across web, mobile apps, member portals, onboarding flows, educational resources, and engagement messaging, this consultant will conduct an end-to-end audit of our current experience. You will identify gaps, redundancies, and messaging friction points, delivering an actionable, data-informed roadmap and governance framework that will guide future content design, UX writing, and member engagement initiatives. This is a strategic discovery and advisory role focused on evaluating what exists today and creating the blueprint for future digital content optimization.
Key Tasks:
Conduct a comprehensive inventory and audit across:
- Public marketing website and product discovery pages
- Authenticated member portal experiences and mobile applications
- Account enrollment, onboarding journeys, and transactional flows
- Knowledge base, FAQ, and self-service support content
- HSA, investing, and financial wellness educational resources
- Lifecycle engagement communications (Email, SMS, push notifications)
- Marketplace product catalog and purchasing journeys
Requirements
- 5+ years of experience in Content Strategy, UX Content Strategy, Information Architecture, or Digital Experience Optimization
- Demonstrated track record of leading large-scale, complex content audits for enterprise web applications or multi-channel digital products
- Deep expertise in content governance, taxonomy, information architecture, and digital accessibility standards
- Proven ability to translate analytics, behavioral data, and user insights into a structured optimization strategy
- Exceptional executive communication skills with the ability to summarize complex audit findings into clear, business-driven recommendations
Preferred Qualifications:
- Prior experience in healthcare, fintech, health insurance, financial services, or heavily regulated industries
- Familiarity with healthcare consumer benefits (HSAs, FSAs, HRAs), financial wellness platforms, or digital marketplace/commerce flows
- Strong understanding of behavioral design, behavioral economics, and customer engagement principles
- Experience leveraging content inventory tools, CMS platforms, and analytics suites (e.g., Amplitude, Google Analytics, Heap)
- Familiarity with AI-assisted writing, audit, and content analysis tools
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Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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