The Audience Developer is responsible for building, validating, and maintaining high-quality audience segments that support marketing campaigns and personalization efforts. This role works closely with campaign managers, data teams, and marketing operations to ensure segments are accurate, actionable, and aligned with campaign requirements. The Audience Developer will leverage Unica, Adobe Experience Platform, or both to translate business rules into precise segmentation logic.
Requirements
- Hands-on experience with Unica and/or Adobe Experience Platform
- Strong understanding of audience segmentation and data modeling concepts
- Ability to interpret business requirements and translate them into segmentation logic
- Experience with customer data platforms, relational data, and activation workflows
- Good attention to detail and quality assurance practices
- Strong communication and documentation skills
Nice to Have Skills:
- Experience with SQL or similar data query languages
- Understanding of campaign management and orchestration workflows
- Exposure to data governance or privacy compliance
- Experience with additional CDP or marketing automation tools
- Familiarity with agile methodologies
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