Reporting to the Creative Director, you’ll manage a team of designers and editors, setting the creative bar for paid social and ensuring every asset — whether produced internally or by agency partners — meets a high standard of craft and performance. This role requires strong design fundamentals and hands-on technical skill: you’ll need to demonstrate technique, give precise craft-level feedback, and be ready to jump into the work yourself.

Key Responsibilities

• Lead paid social creative at Grow, translating broader brand strategy into high-performing, on-brand paid social work.
• Manage and develop a team of designers and editors, providing creative direction, feedback, and hands-on coaching to raise the team’s craft.
• Review and approve creative from both internal team members and agency partners, maintaining consistent creative excellence across all sources.
• Maintain and model strong design and editing craft, setting the technical and aesthetic standard the team is expected to meet.
• Build structured creative testing frameworks in partnership with Growth and Strategy partners that validate hypotheses, explore new formats, and uncover what resonates with different audience personas.
• Partner with growth and data teams to track performance signals, interpret data, and translate insights into creative direction and iteration.
• Maintain an always-on pipeline of new, diverse creative ideas informed by cultural trends, creator behaviors, community conversations, and platform shifts.
• Develop guidelines, templates, and scalable systems that help the team and broader organization produce high-quality, high-volume social content.
• Monitor competitive landscapes and platform trends to identify new opportunities for breakthrough creativity.

Qualifications

Experience

• 7+ years of experience creating social-first creative in a performance-driven environment, ideally within a growth team, creative studio, or agency.
• 2+ years of experience managing or directing designers, editors, or other creative talent.
• Experience reviewing and giving feedback on creative from both internal teams and agency partners.
• Deep fluency in Meta, TikTok, and other performance channels, including an understanding of how creative influences delivery, CPM efficiency, and conversion.
• Experience developing structured testing plans and frameworks that connect creative concepts to personas, hypotheses, and clear measurement criteria.
• Experience translating brand strategy into channel-specific creative direction.

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