As a UX Content Writer at American Family Insurance, you are responsible for executing end-to-end product messaging across user flows, ensuring that all user-facing content-from primary actions to edge cases and error states-is complete, consistent, and ready for production. You will work within established content strategy and design system guidelines to write, document, and deliver UX content across features and products, with a strong emphasis on completeness, clarity, and usability.

Responsibilities:

• Ensure all flows are fully resolved from start to finish, with no missing or undefined messaging
• Deliver production-ready content within planned sprint cycles
• Maintain alignment with design system standards and content guidelines
• Collaborate with UX designers to review and refine error flows
• Support content strategist review and sign-off to ensure consistency and quality
• Partner with product, design, and engineering teams to ensure all messaging needs are identified early
• Proactively identify gaps in messaging across products, features, or flows
• Ensure consistency of messaging across multiple products or surfaces
• Adapt content appropriately while maintaining shared terminology and tone
• Ensure content is easily understandable and implementable by partners

Write UX content for complete user journeys, including:

• Primary flows
• Edge cases
• Empty states
• Error and validation messaging

Document UX content clearly for:

• Design specifications
• Developer handoff
• Future reuse and iteration

Maintain up-to-date records of:

• Flow-level content
• Error states and variations
• Messaging patterns