The UAE Marketing Lead will own marketing presence in the UAE, ensuring strong positioning, high-quality execution, and fast, relevant campaigns aligned with market needs.

This role will drive campaign direction, elevate creative quality, and ensure mazeed is consistently visible, competitive, and well-positioned within the UAE ecosystem.

Primary Responsibilities

1. Market Ownership & Intelligence

• Own understanding of the UAE market (SMEs, finance, SaaS, regulatory landscape)
• Monitor competitor activity, trends, and regulatory updates
• Identify opportunities for positioning, campaigns, and growth
• Share actionable insights regularly with leadership and marketing team

2. Campaign Direction & Localization

• Define campaign angles, messaging, and priorities for the UAE market
• Translate business objectives into clear marketing briefs for the Marketing team
• Ensure campaigns are relevant, localized, and aligned with market dynamics

3. Real-Time & Reactive Marketing

• Identify and act on real-time opportunities (news, trends, announcements)
• Launch fast, relevant campaigns across channels
• Ensure mazeed is present in key market conversations

4. Events & Community Leadership

• Own UAE events strategy and execution (webinars, workshops, networking events)
• Represent mazeed in key industry events and partnerships
• Build and grow a strong ecosystem presence (SMEs, founders, finance professionals)
• Leverage events and community for brand awareness and lead generation

5. Community & Ecosystem Engagement

• Build and maintain relationships with founders, SMEs, accountants, partners, and ecosystem players in the UAE
• Actively engage in communities, meetups, and relevant industry groups
• Represent mazeed in local networking opportunities

6. Events Execution (On-Ground)

• Research and identify relevant UAE events, exhibitions, and initiatives
• Execute participation in events (booths, logistics, coordination)
• Attend events and ensure proper coverage and representation
• Report outcomes (leads, partnerships, insights)

• Are you interested in this position?

   

  Apply by clicking on the “Apply Now” button below!

   

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