The Senior Content Marketing Manager must combine strong editorial instincts with excellent hands-on execution. They spot emerging industry conversations and identify opportunities for  contribute a differentiated perspective across channels and audiences. They can develop distinctive executive voices and produce high-quality content with speed, consistency, and strong editorial judgment.
The right candidate is also highly comfortable using AI tools and GPTs as part of their workflow to improve research, efficiency, optimization, consistency, and content quality. They should understand modern SEO and AI-driven search best practices to inform content discoverability.
Core Requirements and Responsibilities:
Essential job functions included but are not limited to the following:• Develop strategic thought leadership: Identify industry conversations, narrative opportunities, and executive perspectives that strengthen market position and brand storytelling.• Create compelling editorial content: Write and develop high-quality blogs, reports, campaigns, awards submissions, scripts, and digital content that translate complex ideas into credible, differentiated storytelling.• Ghostwrite executive content: Partner with executives and SMEs to develop thought leadership and earned-media content that meets editorial scrutiny.• Scale narratives across formats and channels: Extend core content into experiences across social, blogs, infographics, video, and digital content.• Champion brand and editorial quality: Act as a senior advisor to uphold and evolve voice, messaging, tone, and editorial standards.• Lead awards submissions: Manage the company’s awards program, including identifying opportunities, coordinating stakeholders, developing submissions, and leveraging wins to reinforce  market leadership and brand positioning.• Use AI strategically: Leverage AI tools and GPTs to improve workflow efficiency, consistency, and content quality while maintaining strong editorial judgment.• Optimize content for discoverability: Apply SEO and Answer Engine Optimization (AEO) best practices to improve content visibility.
Collaborate across teams: Partner with Brand, PR, Product Marketing, Demand Generation, Creative, and Digital teams to support content goals.
Knowledge, Skills and Abilities: • Proven experience creating thought leadership and brand content within B2B SaaS, technology, or other complex industries.• Exceptional writing, editing, and storytelling skills. Writing samples will be requested prior to interviews.• Ability to build relationships and influence stakeholders, including at the executive level.• Exceptional research, interviewing, and editorial judgment skills with high standards for quality, consistency, accuracy, and brand voice.• Demonstrated understanding of SEO, AEO, and LLM-driven search.• Proficient with generative AI tools to accelerate content creation and editing.• Experience in translating written content into visuals and multi-media formats.• Strong strategic thinking, project management, data analysis, and problem-solving skills, with a high attention to detail.• Able to manage multiple projects in fast-moving environment.• Experience with project management platforms like Wrike or Asana.
Qualifications: • BA/BS degree in communications, English, journalism, marketing, or related field.• 6+ years of experience writing and creating B2B brand content in a B2B software or technology-focused industry.• Experience writing for senior-level audiences and following editorial standards.• Experience in the financial or insurance industry is a bonus, but curiosity and the ability to learn fast matter more.

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