Senior Data Analyst – Performance Marketing

Job Overview

We are seeking a Senior Data Analyst, Performance Marketing to enhance and scale our Paid Social channels, with a focus on Meta Ads. This individual will leverage data insights on how to use the platform efficiently and drive strategic decisions in user acquisition, optimizing campaign performance, maximizing ROI and other metrics.

Key Responsibilities:

• Carry out complex analysis of datasets and conduct appropriate data validation

• Work with business requirements, detail them into analytical reports/ad-hocs

• Improve and develop tracking setup of Meta Ads and other AdNetworks

• Reviewing marketing results to improve performance (like revenue increase, reach, or engagement)

• Collaborate with team members on business results and drive the impact of data-driven decisions

• Create dashboards and reports, define key metrics and monitor the integrity and validity of the data reported

Required skills:

• At least 3 years in Marketing/Data analyst role

• Knowledge of SQL

• Familiarity with data warehousing and ETL/ELT pipelines

• Ad networks tracking setup experience (logic setup, communication with developers/GTM)

• Experience with visualization tools such as Tableau/Looker etc

• Understanding of marketing metrics, funnels, cohort analysis.

• Strong in mathematics and quantitative analysis with a passion for numbers and data

• Strong analytical and creative thinking skills and the ability to clearly articulate approach, process, and results

• Understanding of UA funnel (knowledge on how to work with SRNs and non-SRNs)

• Understanding of attribution models.

• English Upper-intermediate — verbal and written

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