Core Responsibilities

Campaign Management & Strategy

• Plan, launch, and optimize paid media campaigns primarily across Google Ads and Meta Ads (Facebook, Instagram).
• Develop campaign structures, bidding strategies, and audience targeting frameworks aligned with client goals.
• Manage monthly ad budgets with a focus on efficiency and ROI.
• Identify growth opportunities within paid channels and proactively recommend new initiatives to improve performance.
• Ensure campaigns meet or exceed KPI targets including ROAS, CPA, CTR, and CPL.

Google Ads

• Build and manage Search, Display, Shopping, Performance Max, and other campaign types as needed.
• Conduct keyword research, negative keyword management, and ongoing bid optimization.
• Analyze search term reports and performance data to continuously refine targeting and spend allocation.
• Coordinate with creative and content teams to align ad copy with landing page experience.

Meta Ads (Paid Social)

• Set up and manage campaigns across Facebook and Instagram, including prospecting and retargeting funnels.
• Develop audience segmentation strategies using custom audiences & lookalikes.
• Coordinate creative testing and provide actionable insights to improve ad performance and efficiency.
• Ensure proper pixel setup, event tracking, and attribution across Shopify and landing pages.

Tracking & Attribution

• Implement and maintain tracking infrastructure using Google Tag Manager, Meta Pixel, and UTM parameters.
• Monitor attribution accuracy and troubleshoot discrepancies across platforms.
• Ensure all campaigns are properly tagged and data flows cleanly into reporting dashboards.

A/B Testing & Optimization

• Design and execute A/B tests across ad copy, creative formats, audiences, and landing pages.
• Analyze test results and translate findings into optimization recommendations.
• Stay current on platform updates, algorithm changes, and best practices to keep campaigns competitive.

Reporting & Performance Analysis

• Produce and present regular performance reports using GA4, Google Ads Manager, and Meta Ads Manager.
• Translate complex data into clear client-facing insights, budget recommendations, and strategic roadmaps.
• Use analytics tools to identify trends, flag issues early, and uncover opportunities for improvement.

Project & Team Coordination

• Collaborate with creative, SEO, and account management teams to ensure cohesive campaign execution.
• Manage multiple client accounts simultaneously with strong organizational discipline.
• Review deliverables before client submission to ensure accuracy and quality.

Key Skills & Attributes

• Proficiency in Google Ads and Meta Ads Manager; experience with GA4, Google Tag Manager, and Meta Business Suite.
• Strong analytical mindset with the ability to translate data into actionable decisions.
• Organized and detail-oriented, with the ability to manage multiple client budgets concurrently.
• Proactive communicator who surfaces issues and opportunities without being prompted.
• Agency experience preferred; 1–3+ years managing paid media campaigns.
• Google Ads and/or Meta certifications are a plus.

Nice to Haves

• Experience with e-commerce campaigns including Google Shopping and Performance Max.
• Familiarity with SEO and how paid and organic strategies complement each other.
• Basic understanding of copywriting and creative direction.
• Experience with LinkedIn Ads, TikTok Ads, or programmatic display.
• Experience with AgencyAnalytics or similar reporting platforms.