Our client is seeking a Marketing Specialist
Responsibilities
Own the Email Engine
- Plan, build, and deploy newsletters, product announcements, promotional campaigns, and re-engagement flows.
- Set cadence, creative approach, and campaign calendar within brand guidelines.
Craft Compelling Copy
- Write clear, engaging, conversion-focused email content tailored to fintech and prop trading audiences.
- Optimize subject lines, preview text, CTAs, and layouts through A/B testing.
Design & Deliver Templates
- Own the email template system, ensuring mobile responsiveness, brand consistency, and rendering across Gmail, Outlook, Apple Mail.
Segment & Automate
- Manage subscriber database: segmentation, list hygiene, suppression lists, GDPR compliance.
- Build and optimize automated workflows (welcome sequences, onboarding, behavioural triggers) using HubSpot, Mailchimp, Klaviyo, or ActiveCampaign.
Analyze & Optimize Performance
- Report on KPIs (open rate, CTR, conversion, unsubscribe, bounce, revenue attribution).
- Translate insights into actionable recommendations for campaign and automation improvements.
Stay Ahead of the Curve
- Keep current on email marketing best practices, anti-spam regulations, and deliverability standards (SPF, DKIM, DMARC).
What You Bring
Must Have
- 2–3 years of hands-on email marketing or automation experience.
- Proven track record of independently owning campaigns end-to-end.
- Strong copywriting and template-building skills with attention to mobile responsiveness and brand consistency.
- Familiarity with segmentation, targeting, and subscriber lifecycle management.
- Basic understanding of deliverability concepts (sender reputation, bounce management, authentication protocols).
- Experience with A/B testing and data analysis using Google Analytics or platform-native dashboards
Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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