We are working directly with the hiring manager on this search assignment. This is an excellent opportunity for a hands-on marketer who understands the full customer lifecycle, thrives in fast-paced environments, and can operate independently while collaborating across Sales, Product, Creative, and Customer Service teams.
Responsibilities:
- Plan, execute, and optimize integrated marketing campaigns across email, digital, social media, content, webinars, events, and paid advertising
- Build and manage workflows, audience segmentation, lead nurturing programs, lead scoring, and reporting
- Administer and leverage HubSpot, Salesforce, or similar CRM and marketing automation platforms
- Partner with Sales on lead management, targeted outreach, and account-based marketing (ABM) initiatives
- Track campaign performance, analyze results, and optimize programs to improve ROI and pipeline impact
- Coordinate campaign execution across multiple stakeholders while managing timelines and priorities
- Will be conducting extensive multichannel marketing
Requirements
- Bachelor’s degree in Marketing, Business, or a related field is required
- 5+ years of experience in Marketing Operations, Demand Generation, Campaign Management, or Integrated Marketing
- Experience with lifecycle marketing, attribution, and Account-Based Marketing (ABM)
- Experience managing email, social media, paid digital, and demand generation campaigns, including testing and optimization
- Hands-on experience with HubSpot, or Salesforce CRM marketing automation platforms
- Solid understanding of the customer lifecycle, including lead capture, segmentation, scoring, qualification, nurturing, routing, and conversion
- Strong cross-functional collaboration skills, partnering with Sales, Product, Creative, Customer Success, and other stakeholders
- Strong analytical, project management, communication, and organizational skills
- Self-motivated with the ability to adapt quickly and work independently
- Proven ability to develop and execute integrated, multi-channel marketing campaigns
Preferred Qualifications:
- HubSpot certifications
- Experience in B2B technology, manufacturing, or industrial industries
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Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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