Our client’s Marketing Team seeks an experienced marketer to develop extraordinary campaigns that boost adoption and active use of our QuickBooks Online offerings among our Accountant customers and their small business clients. Using customer data, insights, and marketing automation tools, this role focuses on creating and executing campaigns to engage, retain, and delight our customers throughout their lifecycle. This position reports to the Principal Lifecycle Marketing Manager.
Requirements
- BA/BS degree required; Business, Marketing, or a related field is highly preferred
- 5+ years of Lifecycle Marketing required
- Proven track record in growth marketing, lifecycle marketing, and personalized campaigns using advanced analytics, AI/ML models, recommendation engines, and sales technologies for SaaS products
- Broad expertise in CRM marketing channels (email, SMS, push notifications, in-product ads) with hands-on proficiency in one or more channels
- Adept at delivering AI-driven solutions using techniques like propensity models, AI/ML, and generative AI for impactful marketing applications
- Experience with tools and platforms, including Google Docs, Sheets, Slides, and visual collaboration tools such as Lucid, Figma, Miro
- Experience with data analysis and reporting using dashboards like Tableau and Amplitude
- Project management expertise with tools like Quickbase, Workfront, Asana, or Jira
- Proficiency in creative design tools such as Figma or Canva for prototyping and
design development
- Strong skills in prioritization, organization, collaboration, and communication (written and verbal) to lead cross-functional initiatives effectively in a fast-paced, matrixed environment
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