We are seeking an experienced, creative, and results-driven marketer to join our Global Partner Marketing team. Our mission is to deliver an exceptional experience for our partners by providing them with the right engagement, resources, and incentives as they build, launch, market, and scale their businesses with us. The Global AI Partner Marketing Manager will work directly with some of our most strategic AI partners to identify our shared users, develop joint marketing plans, and execute co-marketing campaigns aimed at driving customer acquisition and activation. As the inaugural hire dedicated to this partner segment, you will have the unique opportunity to shape our AI partner marketing strategy and investment model.
Responsibilities
- Partner closely with the AI Growth team, Product Marketing, and Product to gather inputs and align on strategies that support mutually beneficial opportunities
- Define annual joint marketing strategies, objectives, and success metrics for a portfolio of strategic AI partners
- Develop aligned messaging and produce bespoke co-marketing campaigns and activations with your portfolio of partnersExecute co-marketing initiatives (e.g. joint email campaigns, co-branded webinars, etc.) to drive new user acquisition, increase product upsell, and generate sales pipeline with and through partners
- Deliver account based marketing plans to support GTM strategies aligned with sales
- Integrate partners into campaigns by collaborating with cross-functional marketing teams such as Campaigns, Product Marketing, Regional Marketing, and Demand Generation
- Define scaling mechanisms to provide marketing resources and enablement that support a scaled partner motion
- Manage marketing budgets with each partner to drive ROITrack and evaluate the performance of co-marketing activities, sharing insights with the team to identify the most effective strategies and recommendations
Who you are
We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum requirements
- 5+ years of relevant B2B marketing experience that can span marketing, product marketing, or partner marketing
- At least 2-3 years of product marketing or go-to-market experience; experience working with payments, AI, or commerce preferred
- Experience working closely with go-to-market partners to build joint marketing plans and execute marketing programs and campaigns that drive mutually beneficial KPIs and new customer acquisition and pipeline generation outcomes
- Experience shaping joint messaging and creating content with partners
- Demonstrated experience in measuring and improving the ROI of marketing investments through an indirect business model leveraging partners
- Deep understanding of the user journey through a partner distribution channel and funnel, sales cycle and product lifecycle and their respective requirements on the partner marketing organization to drive attach and revenue
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Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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