Our Client Currently looking for BI Lead – Marketing

🛠 What You’ll Get Your Hands On

• Collaborate with performance marketing, CRM, brand, product, and engineering teams to implement data-driven solutions that improve acquisition efficiency, engagement, and retention.
• Define, monitor, and report on the core marketing KPIs, including CAC, ROAS, conversion rate, activation rate, retention, churn, customer lifetime value, and loyalty and subscription program metrics.
• Analyze and interpret complex marketing and customer data sets using statistical techniques and provide stakeholders with clear, actionable insight.
• Investigate leakage and drop-off across the customer funnel (awareness, install, registration, first order, repeat, retention) and recommend targeted improvements.
• Own reporting and analysis for retention and churn, including cohort retention curves, churn drivers, win-back performance, and early-warning signals for at-risk customers.
• Own the analytics for the loyalty and subscription programs, including enrollment and adoption, engagement and redemption behavior, renewal and cancellation, subscriber vs. non-subscriber economics, and overall program ROI.
• Measure campaign and promotion performance, support budget allocation across channels, and evaluate incrementality so spend flows to what actually drives growth.
• Analyze customer segments and cohort-level performance to inform targeting, personalization, and lifecycle strategy.
• Design and maintain dashboards and visualizations that give marketing teams real-time and historical visibility into performance.
• Stay up to date with industry trends in marketing analytics, attribution, and growth measurement to keep our capabilities competitive.
• Identify areas of opportunity, guide teams in designing complex growth initiatives, and mentor junior analysts in a collaborative environment.

🧙‍♂️ The Magic You Bring

• A bachelor’s or master’s degree in a related field, such as data science, statistics, mathematics, economics, marketing analytics, or computer science.
• At least 5 years of experience in marketing, growth, or customer analytics, preferably in a fast-paced e-commerce, marketplace, or consumer app environment.
• Strong proficiency in SQL, Python, and/or R, as well as experience with data visualization tools such as Tableau or Power BI.
• Experience working with campaign, funnel, and customer behavioral data (e.g., impressions, clicks, installs, sessions, orders, cohorts) and comfort with attribution and funnel analysis.
• Experience analyzing retention, churn, and repeat behavior, ideally including loyalty, rewards, or subscription/membership programs (enrollment, engagement, redemption, renewal, and cancellation dynamics).
• Excellent analytical and problem-solving skills, with the ability to extract insight from large, messy marketing and customer data sets.
• Effective communication skills, with the ability to translate marketing data into clear recommendations for non-technical stakeholders such as performance marketing, CRM, and brand teams.
• Strong attention to detail and accuracy, with the ability to identify and correct errors in data.
• Demonstrated ability to work independently, prioritize tasks, and meet deadlines in a fast-paced, campaign-driven environment.
• Strong collaboration skills, with the ability to work effectively within a diverse, cross-functional team.

• Are you interested in this position?

   

  Apply by clicking on the “Apply Now” button below!

   

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