The AI Creative Systems Director owns that system. You won’t audit, strategize, or pilot. You’ll be embedded from day one — building working AI systems on real deliverables, connecting the intelligence that feeds great briefs to the production that delivers great creative, and continuously raising what’s possible across every role. If your instinct is to ship a working proof-of-concept on a real brief today rather than present a deck about what’s theoretically possible next quarter — this is your role.
What You’ll Do:
- Creative Intelligence Infrastructure The connective tissue of the whole system. Audience signals that inform briefs. AI-assisted brief development that accelerates concepting. Performance feedback that makes the next campaign smarter. You design and build the layer that connects every stage of the creative process — so the team makes better decisions faster, whether it’s a brand campaign or high-volume paid social production.
- Video AI Systems Partner with the Motion Design team to identify where AI creates the greatest opportunity in video storytelling and production. Evaluate and standardize the tools that power it. Design the workflow that lets the team produce AI-assisted video at velocity — lo-fi concept video, short-form paid social variants, campaign cutdowns — without sacrificing creative quality. You don’t direct the videos. You build the system that makes directing them faster, smarter, and more scalable.
- Brief, Research & Concepting Build the AI layer that makes strategy and concepting faster and sharper. Audience research synthesized by agents so strategists aren’t spending days on desk research. Competitive signals surfaced automatically. Multi-model concepting workflows that give creative directors more territory to react to in less time. AI compresses the time between brief and conviction — you build the compression.
- Asset Production Systems Partner with designers to build the AI infrastructure that scales their work — image generation pipelines, Figma template automation, variant production, format scaling. A designer makes one strong concept decision. The system handles the rest. You build that system, maintain it, and evolve it as tools improve. Designers stay in the creative work. You handle the machinery.
- Tool Selection & Standardization Evaluate, select, and standardize the team’s AI tool stack across every discipline — research, concepting, copy, image generation, video, design automation, workflow integration. Make the call on which tools the team uses and which get cut. Own the contracts, onboarding, and deprecation of tools that don’t perform. Your job is to make sure no one on the team wastes time on a tool that isn’t worth it — and that everyone has access and training on the ones that are.
- Innovation Lead Stay ahead. Continuously evaluate emerging AI capabilities and bring the ones that matter to the team before they have to ask. Run the experiments so the team doesn’t have to. Know what’s coming before it arrives and have a workflow ready when it does.
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